Digital design contracting begins, servicing clientele in a variety of industries, such as fashion, tech, SaaS, eCommerce, finance, gaming, and television. Initially on a solo freelance basis, then later as a 6-person boutique agency in NYC.
First project with a life sciences client, a well-known, Cambridge-based biotech venture incubator.
Agency dissolved, relocation to Florida, and freelance contracting gradually narrows focus to the biotech and pharma space. By 2019 — almost exclusively life sciences.
Growth of biopharmaceutical clients and expansion of design services. Medeina, Inc. established at the end of the year.
www.medeina.io launched.
Currently, the only full-time member of Medeina is its founder Edward Goin. With a 15-year digital & communications design career —split between Shanghai, NYC, and Palm Beach County — Edward has a track record of executing projects of varying media and scope. He is a BA graduate of Tisch School of the Arts at NYU.
Over the years, Edward has built a network of trusted colleagues in graphic design, video, animation, and web/app development — and actively continues to look for new talent for potential collaboration.
Medeina will only work with a remote sub-contractor after procuring both a contractual approval from the client for that particular engagement, as well as any disclosure documents as per the client's legal policies.